On June 19th, Su Huizhi, President of Xinhua News Agency China Advertising United Co., Ltd., led a delegation to Huaihai Holding Group for an in-depth inspection and discussion. The purpose of the visit was to explore new avenues of cooperation between the two parties and to promote the Huaihai brand’s leap to the global high-end value chain.

Chairman An Jiwen introduced Huaihai’s products to President Su Huizhi and his delegation

A cooperation and exchange meeting was held between the two parties

At the meeting, Zhao Zhi, Chief Advisor of China Brand at Xinhua News Agency, elaborated on the grand blueprint for cooperation between the two sides from a forward-looking perspective. He proposed a dual-stage development concept for the Huaihai brand: transitioning from the glorious fifty years of “Manufacturing Powerhouse” to a brilliant future of “Expanding Overseas” for the next fifty years. This transformation pertains not only to the direction of the company’s development but also to the reshaping of brand wisdom and global influence.

President Su Huizhi expressed high appreciation for Huaihai Holding Group’s decades of dedication to industry. He stated that the Xinhua China Brand project will closely align with Huaihai’s development needs, providing customized services and intensive promotional support. This will inject more innovative thinking and viable paths into Huaihai’s journey towards internationalization, jointly shaping a globally competitive model of Chinese brands.

President Su Huizhi speaking at the meeting

Chairman An Jiwen expressed high recognition for the cooperation plans between the two parties. He emphasized that in today’s increasingly diversified media ecosystem, leveraging the cutting-edge platform of Xinhua China Brand and deepening brand communication strategies are key to achieving leaps in Huaihai’s brand leadership and marketing power. He looks forward to the strong partnership with Xinhua, aiming to build “Huaihai” into a globally renowned golden name card and achieve the century-old dream of a sustainable enterprise.

Chairman An Jiwen speaking at the meeting

As a leading enterprise in the micro-vehicle sector, Huaihai Holding Group is committed to driving a green revolution in full-scenario energy solutions, contributing “Huaihai power” to the construction of a community with a shared future for mankind. Looking ahead, the collaboration between Huaihai and Xinhua will not only tell the story of the brand but also vividly demonstrate the transition from Chinese manufacturing to Chinese intelligence, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands.

(The meeting was chaired by Wang Guofeng, Director and Vice President of Huaihai Holding Group. Attendees included Zhou Ting, General Manager of Xinhua News Agency China Advertising United Co., Ltd.; Zhang Jinping, General Manager of Xinhua China Brand; Li Maoda, Vice President of Xinhua China Brand; Lin Chao, Director of the President’s Office of Huaihai Holding Group; Zhang Wei, Minister of the Party Committee Culture Department; and Kang Jing, Minister of Huaihai International Market Management Department.)