“Resilient” embodies the spirit of Huaihai marketers. When facing challenges and difficulties, they always say, “We can handle it!” This resilience is not about refusing to accept defeat; it’s a belief, a sense of responsibility, and a distinctive trait that has been passed down among Huaihai marketers.

As Huaihai’s internationalization strategy continues to advance, the brand’s influence in overseas markets is gradually increasing. The West Asia region, known for being rich in global oil resources, has a well-established traditional energy transportation market and is actively transitioning to new energy in recent years. This presents a new and significant opportunity for Huaihai. In this context, Ma Pengjun, from Huaihai International’s West Asia region, embarked on a passionate journey to West Asia.

01 – “Resilient” Against High Temperatures

Ma Pengjun’s first stop on his West Asia journey was Riyadh, the capital of Saudi Arabia. Upon arrival, he was greeted by scorching weather with temperatures exceeding 45°C. Such extreme heat is a severe test for any outdoor activity, adding more challenges to this trip. But he faced it with the mindset of “We can handle it!”

Day and night temperatures in Riyadh

Despite the challenges, the extreme temperatures also revealed the potential market opportunities for heat-resistant products. Huaihai has developed and tested vehicles specifically designed for high-temperature regions, capable of stable operation in hot environments without compromising performance. Ma Pengjun promptly recommended Huaihai’s diverse range of heat-resistant models to potential local customers, hoping that Huaihai’s products could establish a foothold in the West Asian market.

02 – “Resilient” Against Controversies

During the business trip, considering the ongoing diversification of energy structures and the introduction of incentives for electrification in the West Asia region, Ma Pengjun repeatedly attempted to introduce new energy vehicles into a market dominated by traditional energy. However, continuous discussions and rejections led him to moments of self-doubt. Yet, he remained steadfast, saying, “We can handle it!”

Motorcycle delivery vehicles on West Asian roads

Through persistent efforts and determination, Ma Pengjun gradually found valuable market clues. In meetings and in-depth discussions with clients from various economic regions, he successfully established connections with several forward-looking companies, paving the way for the promotion of Huaihai’s new energy vehicles in West Asia.

03 – “Resilient” Against Negotiations

Developing new clients is often not a smooth process, and most markets require persistent negotiations. Ma Pengjun encountered such a situation during his first contact with a West Asian client who showed great interest in Huaihai’s products but hesitated due to concerns about pricing and certification. Despite these challenges, he confidently said, “We can handle it!”

Ma Pengjun conducted in-depth market research.

Instead of giving up, Ma Pengjun adopted a more proactive approach. He thoroughly understood the client’s needs and, with the swift response and support from Huaihai International’s R&D, business, and marketing departments, provided customized solutions addressing the client’s core concerns. Through persistent efforts and teamwork, Huaihai has made substantial progress in cooperation with several local clients.

This journey to West Asia opened up new markets and brought many surprises, but the story doesn’t end here. We firmly believe in the power of belief. As long as Huaihai marketers embody the “resilient” spirit, they will face natural and market challenges with unwavering determination and a commitment to excellence, earning the market’s respect and the trust of customers.