With the accelerating global trend towards electrification, the Huaihai brand is gradually gaining prominence overseas. Central Asia, as an important bridge connecting East and West, holds significant market potential. In this land full of opportunities, Huaihai is embarking on a new journey.

01

Passionate Journey to Central Asia

Since 2024, Huaihai has reiterated its commitment to accelerate its entry into the international “blue ocean” market at several meetings, actively implementing the market expansion strategy of “going out, going in, and going up”. To strengthen the brand influence of Huaihai in Central Asia, Wang Chengguo, the Director of Huaihai International Central Asia Region, took the lead in formulating a business trip plan to Central Asia. Accompanied by the roar of various transportation modes such as railways, aviation, and automobiles, on April 16th, he embarked on his journey to this mysterious region with full confidence and determination.

Central Asia – An Important Bridge Connecting East and West Economies

02

Overcoming Difficulties and Advancing to the Front Line

This was Wang Chengguo’s first visit to Central Asia and a long-awaited expedition for him. The destination of this trip mainly used Russian as the common language, posing a significant communication barrier as he couldn’t communicate in English. After arriving at the destination, he encountered extreme and adverse weather conditions of heavy rain and snowstorms. The poor visibility of less than a hundred meters due to rain and snow posed a significant challenge to the market investigation work. Nevertheless, Wang Chengguo quickly overcame these challenges and persevered in his intense work amidst the rain and snow.

Encountering Heavy Rain and Snowstorms During Work

With his professional competence and keen market insight, Wang Chengguo gained a deeper understanding of the local market conditions during interactions with clients. This experience instilled greater confidence in Huaihai’s brand in the Central Asian market.

03

Market Insight and Innovative Thinking

Central Asia and the Chinese market exhibit significant differences in culture, economy, and consumer habits. In addition to his daily work, Wang Chengguo actively conducted research on the local market to gain a deeper understanding of Central Asian consumers’ preferences and consumption trends. This not only laid a deeper foundation for future cooperation with local clients but also provided new directions for positioning the Huaihai brand in the Central Asian market. He expressed that our products boast high quality and cost-effectiveness, making them an excellent choice for consumers and businesses alike.

Looking to the future, Huaihai will further deepen cooperation with the Central Asian market, increase technological innovation and product development, and introduce more models that meet the needs of Central Asian consumers. Additionally, Huaihai will leverage the international joint venture model of Huaihai’s new energy industry to actively promote international cooperation in the new energy industry and jointly build a new ecology for industrial development.