On May 26, at a critical juncture for enhancing brand influence and advancing the internationalization strategy, An Jiwen, Party Secretary and Chairman of Huaihai Holding Group, led a team to Beijing for a successful cooperation meeting with Xinhua News Agency. The meeting aimed to explore in-depth cooperation on brand building and global market expansion.

At the beginning of the meeting, Zhao Zhi, Chief Advisor of China Famous Brand under Xinhua News Agency, provided a comprehensive introduction to Xinhua’s development history as the national news agency and its global communication network, highlighting Xinhua’s unique advantages in promoting Chinese brands on the world stage. Following this, a promotional video of Huaihai Holding Group was played, showcasing the company’s core strengths and bright prospects, laying the groundwork for subsequent discussions.

Chairman An Jiwen elaborated on the current development and future plans of Huaihai Holding Group, particularly emphasizing the group’s leading achievements in the sodium power industry, dominance in the micro-vehicle market, and pioneering exploration and application in the energy storage field. He pointed out that Huaihai Holding Group is committed to creating internationally competitive full-scenario sodium power solutions and looks forward to enhancing its brand image and accelerating its internationalization through cooperation with Xinhua News Agency.

Su Huaizhi, President of China Famous Brand Magazine under Xinhua News Agency, provided an in-depth introduction to Xinhua’s various business segments, particularly its strong capabilities and rich experience in brand cultural communication and international exchanges. He expressed high expectations for collaborating with Huaihai Holding Group to advance the brand internationalization strategy. Both parties engaged in thorough discussions on market cooperation and expansion, effective integration of media resources, and communication strategies, aiming to jointly enhance the global influence of Chinese brands through a strong alliance.

This cooperation meeting marks an important step for Huaihai Holding Group on the road to brand internationalization. Guided by globally leading sodium power technology, Huaihai Holding Group will continue to implement its international development strategy and collaborate with Xinhua News Agency to contribute to the global prominence of Chinese brands.

Attending the meeting were Su Huaizhi, President of China Famous Brand Magazine, Zhao Zhi, Chief Advisor of China Famous Brand, and other relevant leaders including Zhang Jinping, Li Maoda, Cheng Peng, and Gao Peng. Representing Huaihai Holding Group were Vice Presidents Xing Hongyan and Yuan Ji, Chairman’s Secretary Yuan Dongdong, and Kang Jing, Director of the International Market Management Department.